In August , several eUniverse employees with Friendster accounts saw potential in its social networking features. The group decided to mimic the more popular features of the website. Within 10 days, the first version of Myspace was ready for launch, implemented using ColdFusion. The first Myspace users were eUniverse employees.
The company held contests to see who could sign up the most users. A key architect was tech expert Toan Nguyen who helped stabilize the Myspace platform when Brad Greenspan asked him to join the team. Despite over ten times the number of developers, Friendster , which was developed in JavaServer Pages jsp , could not keep up with the speed of development of Myspace and cfm.
Myspace's old logo used from June to October By , it was transitioned from a file storage service to a social networking site. A friend, who also worked in the data storage business, reminded Chris DeWolfe that he had earlier bought the domain MySpace.
Rise and purchase by News Corp. Freston's successor as CEO, Philippe Dauman, was quoted as saying "never, ever let another competitor beat us to the trophy". The millionth account was created on August 9, , in the Netherlands. OpenSocial was to promote a common set of standards for software developers to write programs for social networks.
Google had been unsuccessful in building its own social networking site Orkut in the U. Initially, the emergence of Facebook did little to diminish Myspace's popularity; at the time, Facebook was targeted only at college students. At its peak, when News Corp attempted to merge it with Yahoo!
Decline and sale by News Corp. There are several suggested explanations for its decline, including the fact that it stuck to a "portal strategy" of building an audience around entertainment and music, whereas Facebook and Twitter continually added new features to improve the social-networking experience. That deal required Myspace to place even more ads on its already heavily advertised space, which made the site slow, more difficult to use, and less flexible.
Myspace could not experiment with its own site without forfeiting revenue, while rival Facebook was rolling out a new clean site design.
Shawn Gold, Myspace's former head of marketing and content, said "Myspace went too wide and not deep enough in its product development. We went with a lot of products that were shallow and not the best products in the world". The products division had introduced many features communication tools such as instant messaging, a classifieds program, a video player, a music player, a virtual karaoke machine, a self-serve advertising platform, profile-editing tools, security systems, privacy filters, and Myspace book lists, among others.
However, the features were often buggy and slow as there was insufficient testing, measuring, and iterating. The volatility of social networks was exemplified in when Connecticut Attorney General Richard Blumenthal launched an investigation into children's exposure to pornography on Myspace; the resulting media frenzy and Myspace's inability to build an effective spam filter gave the site a reputation as a "vortex of perversion".
Around that time, specialized social media companies such as Twitter formed and began targeting Myspace users, while Facebook rolled out communication tools which were seen as safe in comparison to Myspace. Boyd compared the shift of white, middle-class kids from the "seedy" Myspace to the "supposedly safer haven" of Facebook, to the " white flight " from American cities; the perception of Myspace eventually drove advertisers away as well.
Facebook, which started strongly with the to group mostly college students ,  has been much more successful than Myspace at attracting elderly men. Former AOL executive Jonathan Miller, who joined News Corp in charge of the digital media business, was in the job for three weeks when he shuffled Myspace's executive team in April Furthermore, the opening of extravagant new offices around the world was questioned, as rival Facebook did not have similarly expensive expansion plans yet it still attracted international users at a rapid rate.
However this may have backfired for Myspace, as it is noted that users generally disliked interface tweaks on rival Facebook which avoided major site redesigns. Myspace also developed a linkup with Facebook that would allow musicians and bands to manage their Facebook profiles.
Advertisers have been reported as unwilling to commit to long term deals with the site. The leaked data included email addresses, usernames and weakly encrypted passwords SHA1 hashes of the first 10 characters of the password converted to lowercase and stored without a cryptographic salt . Realizing the competitive threat to the new Myspace Videos service, Myspace banned embedded YouTube videos from its user profiles.
Myspace users widely protested the ban, prompting Myspace to lift the ban shortly thereafter. American mobile phone provider Helio released a series of mobile phones in early that could utilize a service known as Myspace Mobile to access and edit one's profile and communicate with, and view the profiles of other members. It grew by 33 percent in one year since inception. Myspace Classifieds was launched right at the same time the site appeared on the internet.
December Shortly after Myspace was sold to News Corporation in , the website launched their own record label, MySpace Records , in an effort to discover unknown talent on Myspace Music. As of , over 53 million songs have been uploaded to Myspace by over 14 million different artists, with over 13, songs being added daily.
Over eight million artists have been discovered by Myspace. Past redesigns[ edit ] On March 10, , Myspace added some new features, like a recommendation engine for new users which suggests games, music and videos based on their previous search habits.
The security on Myspace was also accounted to, with the criticism of Facebook , to make it a safer site. The security of Myspace enables users to choose if the content could be viewed for Friends Only, 18 and older, or Everyone. The website will also release several mobile micro applications for Myspace gamers besides sending them games alerts.
The site may release 20 to 30 micro apps and go mobile in Chief executive Mike Jones said the site is no longer competing with Facebook as a general social networking site. Instead, Myspace would be music-oriented and would target younger people.
Jones believed most younger users would continue to use the site after the redesign, though older users might not. The goal of the redesign is to increase the number of Myspace users and how long they spend there.
The word "my" appears in the Helvetica font, followed by a symbol representing a space. The logo change was announced on October 8, and appeared on the site on November 11, International versions[ edit ] Since early , Myspace has offered the option to access the service in different regional versions.
The alternative regional versions present automated content according to locality e. The opening was inaugurated with a workshop at the MySpace offices in San Francisco two weeks before the official launch. The MDP is based on the OpenSocial API which was presented by Google in November to support social networks to develop social and interacting widgets and can be seen as an answer to Facebook's developer platform.
The first public beta of the Myspace Apps was released on March 5, , with around 1, applications available. As of , Myspace has started migrating from HDD to SSD technology in some of their servers, resulting in space and power usage savings. Other sites created layouts to personalize the site and made hundreds of thousands of dollars for its owners most of whom were in their late teens and early twenties. On January 15, , Myspace began restoring Imeem playlists. The redesigned app in the Apple App Store was released in early June The program features a tool for users to create and edit gif images and post them to their Myspace stream.
The app also allows users to stream available "live streams" of concerts. New users are able to join Myspace from the app by signing in with Facebook or Twitter or by signing up with email.