They plan, research, write copy and edit the content of a website. They may be involved in providing copy for the internet or for an organisation's internal intranet site. They may take on the role of webmaster and be responsible for dealing with enquiries emailed from the site and overseeing any message boards.
Additional hours may be required to meet deadlines, which could include weekends and evenings. This is still a relatively new role. There is no set entry route, although many employers expect applicants to have a degree. Degree course subjects such as communications, journalism and multimedia may be useful. Employers may look for previous experience of copywriting, supported by relevant work experience and vocational skills. There are no age restrictions.
Training is mainly on the job, and may include in-house training courses. As this role is in its infancy there is no clear career path. Opportunities and promotion prospects vary depending on the size and type of organisation. With experience there may be possibilities to become self-employed. What is the work like? In larger organisations the webmaster may be a separate role.
It is essential that they understand their site's target audience and requirements. This is a non-technical role requiring creative writing skills, although some technical understanding is useful and will help career progression. Additional hours may be required to meet deadlines, which could include working weekends and evenings.
Part-time work and flexitime are also possible. There may be opportunities for self-employment and also to work from home. It is usual to work in an open-plan office environment. There may be a limited amount of travelling for research purposes or to interview people.
Salary and Other Benefits These figures are only a guide, as actual rates of pay may vary, depending on the employer and where people live. Interests It is important to be interested in: There are job opportunities throughout the UK.
The IT industry is working in a rapidly expanding global market-place. Many internet roles are still in their infancy. Vacancies may be advertised on individual company and recruitment websites, and in trade publications, such as Computer Weekly, Computing, Marketing and PR Week.
The local and national press also advertise positions. Entry for young people There is no set entry route, although many employers expect applicants to have a degree.
Check with individual colleges and universities for entry requirements. Applicants may also need to have some knowledge of, or experience in, the field they are writing for. Technical computing expertise is not required, although skills in web design and desktop publishing may be useful.
Entry for adults Relevant work experience in copywriting may be useful and specialist knowledge may be required by some employers. Access courses are available for people with no formal qualifications who want to do a degree.
Training Training is mainly on the job, and may include in-house training courses. These may cover style requirements, research methods, copyright and privacy laws, and content management systems.
This covers areas such as web design, desktop publishing and photo imaging. Getting on As this role is in its infancy there is no clear career path. With experience there may be possibilities to become self-employed or work on a freelance basis.