Fiat Chrysler gets accused of emissions cheating and replies with a weak rebuttal. Steve Harvey manages to upset Asian and African Americans, as well as democrats—all in one week!
If you have a question you would like us to tackle, please leave a comment below or on my Facebook Page. Transcript forgive us for any typos: Thank you all for joining us. Erin is with me again this week. How are you doing? I am doing pretty good. How are things with you out in Colorado? Just a little update for everyone. Still do not have an alpaca. Things are going well. I saw the pressure got pretty intense on Facebook for you to get it.
It did, and I may never be forgiven. Did you get a chance to look at that story, Erin? I would love to know what kind of the thought process is on the company side when these things happen. I always thought that they were kind of able to stand away from some of the trends that other car companies did, and I guess I had hoped that meant some of the shadier things that they were doing as well.
You buy it because you want something rugged that can go off-road, that can go through the snow. How far am I going to go on a tank of gas? Can I get over it in this Jeep? I find myself disappointed in that side of it as a consumer. I think that the diesel engine is different anyway, and people could argue that emission standards for diesels are to placate consumers.
We were hoping to get away with it and maybe settle this privately. It almost felt a little bit petulant. This is still going to play out. Now, I am a big Steve Harvey fan. Do you like Steve Harvey? I think that he has had a rough year though.
For those who are not familiar, especially in the last couple of weeks, Steve Harvey, first of all, he basically insulted all Asian men. Then he had the meeting with Trump and he got backlash from that. It seems like a stretch from where his comedy has traditionally been as far as offending people. I just found it very off-putting. I think that sometimes we run the risk of becoming too arrogant. I can say whatever I want. We see it in social media. I am very careful. I want to see it first before it goes on my wall.
That ties us into the second thing that Harvey did, which we already touched on, and that is he had a meeting with Trump and there was just a backlash. I think the biggest problem he had is that he let the media spin the narrative. Basically set the scene instead of photos of him coming out of a meeting and then letting the media dictate what that storyline was.
The images that are being put on articles and things of his face standing next to Donald Trump likening him to Chris Christie after backing up Donald Trump. Just looking completely confused and bewildered.
Was he pushed into this? I think that those in the entertainment space should stick to entertaining. I think a lot of people agree with that, but instead, they want to get involved with politics. I leave the politicians to talk politics. Steve Harvey has got a tremendous brand.
He has apologized for both of these. He has indicated that he was not prepared for the backlash. Going all the way back to the Miss Universe kind of thing. Just kind of focus on doing what Steve Harvey does best and let everything else take a backseat for a while, and I think his brand will recover.
Maintain likeability and be fun. I put this on Twitter the other day. Rightly or wrongly, you are going to do that.
Moving onto our last story, the big PR firm Edelman releases an annual trust survey. Lots of great information on this. We covered this on the ReputationRefinery.
I go straight to Twitter or Reddit because I feel like I can at least get my own opinion out, and take good information and do what I want with it. He feels like he can get his message across by tweeting directly, which by the way, he probably could use a little bit more filtering based on [crosstalk No, and I completely agree. I think part of it ties back into what they were saying about people not trusting corporations.
We feel like our news is being driven by corporate money instead of by, like you said, the facts. I feel like maybe these two numbers dropping together is kind of telling in that. Our trust in anything is down, and I think part of that is coming from the access to information that we get now from social media. We can fact check so many more things thanks to Twitter, Reddit, Wiki Leaks, whatever it may be. I think that the media is in a reputation crises because they need to find a way to get back to reporting the news.
Especially with the uproar they had recently, but forget about that. Think about the reason why BuzzFeed became popular, and it all goes back to sensational titles, and click bait, and things that get people tweeting, and retweeting, and sharing.
The mainstream media got sucked into that because they are struggling to get revenue. I feel like the engagement- Andy Beal: Yes, and I think it matters more to them than their reputation. This is not how to do this. Get back to the transparency. Garner from it what you want.
Grew up in England. Moved to the US in Got hit with a southern drawl and now I have this funny accent. It was always fairly and maybe rather boringly delivered, but the news was delivered factually. I think any news organization that can clearly put aside its bias is just going to be so refreshing to people that I think we need somebody to kind of turn the tide.
Teach them your ways! Although, BBC is one that I would probably lean a little bit more towards for that. Maybe they can bring it back. Get some Jedi knights out. If we can bring that back somewhat respectively, I cringe as I say that, maybe the news will follow. So we need young Jedis wearing fanny packs to lead the way? What a great note to finish on.
If you made it this far then well done, you made it all the way through and you got us talking about Jedis with fanny packs. Thank you, Erin, for joining me this week. Thank you for having me. Thank you guys for listening.
We always appreciate you taking time out of your day to listen. Thanks a lot, and bye, bye. Please help me share