Find the perfect business for you with our Business Ideas Tool. Business Overview A dating service helps individuals find other people who are interested in forming a romantic relationship. A dating service may provide many services include meet-ups, speed dating events, and most importantly, dating websites and apps.
Who is this business right for? This business is good for those who like to play matchmaker with friends and those who like to socialize. A background in website or app development can help you set up the technical side of your operation. What happens during a typical day at a dating service? On any given day, you may compose emails or make phone calls to current or prospective clients.
Downtime is typically spent working on advertising as well as researching emerging trends that will help your dating business. What is the target market? Your best customers will tend to be those between the ages of 25 and This age group is less likely to have settled down in a relationship. How does a dating service make money?
A dating service makes money by charging clients for the use of its services. The exact fee structure can vary, but it is typically in the form of a monthly fee as well as additional charges for entry to special events. What is the growth potential for a dating service? The growth potential for this business is steady; the Pew Research Center reports that people of every age bracket are using online dating sites and services more than they have before.
Getting Started What are some skills and experiences that will help you build a successful dating service? If you have not already done so, be sure to brush up on as much research regarding dating as you can. Taking classes or even having a degree in a field like Psychology can be a big help.
Finally, experience using other dating services or sites is valuable because it gives you ideas for what to do and what not to do.
What are the costs involved in opening a dating service? The startup costs for a dating business can vary, and the differences hinge on what kind of website you want to have. If you want a more complex site to help compete with services like eHarmony or Match.
This cost is all-inclusive and factors in logo, software, databases, search engine optimization, and a number of professionally-written pages for your site.
Advertising via Facebook, Twitter, and Google AdWords can help increase brand awareness, and creating your own social media pages can help you form positive interactions and relationships with customers. What are the steps to start a dating service business? A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even. Form a legal entity.
Establishing a legal business entity prevents you from being personally liable if your dating service is sued. You will need to register for a variety of state and federal taxes before you can open for business. Open a business bank account. A dedicated checking account for your dating service business keeps your finances organized and makes your business appear more professional to your customers. Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business.
Keeping accurate and detailed accounts also greatly simplifies your annual tax filing. Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state. Your brand is what your company stands for, as well as how your business is perceived by the public.
A strong brand will help your business stand out from competitors. Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers. Select your state below for an in-depth guide on completing each of these steps in your home state. Try to find a niche in the dating community that is not yet filled by a website such as catering to a group or lifestyle that does not have their own site.
Finally, make sure your site and all of your content is mobile-friendly so that everyone can access it via smartphone very easily. Finally, consider speaking in places like libraries and college campuses to create brand awareness and interest. A website is essential for promoting your business and attracting customers. Weebly is a great tool. Some sites do special screening of clients before admitting them, reducing the chances of online harassment.
Others focus on making it easy to send pictures and video so that clients aren't surprised by the other person when they finally meet. Despite being online, these people are like anyone else trying to get a first date: If you help them feel confident about themselves and the date, they will keep coming back and refer their friends.
How and when to build a team Unless you are starting with the humble WordPress-themed site, you will probably need a team immediately. This will include people to write for the website, to manage the website, and to maintain and study the analytics from the website. In addition, certain local licensing or regulatory requirements may apply. For more information about local licenses and permits: Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.
Liability Waiver It is advisable to provide clients with informed consent agreements to decrease legal liability and encourage transparency. Certificate of Occupancy A dating service can be run out of a storefront or office space.
Businesses operating out of a physical location typically require a Certificate of Occupancy CO. A CO confirms that all building codes, zoning laws and government regulations have been met. If you plan to lease a location: Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a dating service. After a major renovation, a new CO often needs to be issued.
If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued. If you plan to purchase or build a location: You will be responsible for obtaining a valid CO from a local government authority. Reduce Personal Liability Structuring your business as a limited liability company LLC ensures your personal assets are protected in the event your business is sued.