But, as great as those stats sound, online dating is also utterly time consuming and competitive. ViDA is an online dating management agency that uses data -- both internal and external -- to ensure efficient use of online dating sites for its clients. They also measure the effectiveness of different profile elements. Externally, they pay attention to discoveries by others key players within the market, especially OkCupid.
OkCupid, an online dating site with over 3. On its blog OkTrends , which has attracted over 1 million unique visitors, the site makes intriguing observations about user behavior. Most people tend to rely on their gut and past experiences to guide them in their quest for love.
But, if you're one of those people, considering the following data-driven dating tips may help to maximize your success online: Virtual Dating Assistants found that each message they sent on a pay site i. Advertisement Photos Avoid Flash: According to data analysis by OkCupid, flash adds 7 years to your age. So a year-old using flash has the same attractiveness level to the opposite sex as a 30 year old that does not use flash.
Men, Smiles are Out of Style: OkCupid discovered that men who look away from the camera and don't smile have a much higher chance of getting a response than those who look directly into the camera. OkCupid CEO, Sam Yagan, guesses the reason that guys who look at the camera get less messages than those who don't is because it's intimidating to women. Valdez says this could be the case but believes it may also have to do with the fact that a typical "customer service photo" pose makes you look like you care too much and are seeking approval.
It's more inviting, and the data shows it will get you better results. Similarly, men who show their abs also do better, but it would make sense that only men with nice abs are showing them off online. Scott Valdez recommends that men only give women a glimpse of their six-pack if they do it in a way that doesn't make them look like they're deliberately showing them off… For example, you could be diving into a pool or jumping in the air to spike a volleyball.
Choosing the photos to use can be really tough but last year OkCupid released a user-driven web app called MyBestFace that will help you to quickly narrow in on the keepers and eliminate the duds.
The app allows you to upload photos for the other members to vote on. You can then use their input to select your 'primary photo' and two to six additional shots.
Think of it as rapid market research for one of the most important elements of your campaign. As Scott Valdez puts it, "Online, you're only as good as your worst photo. Tailor Your Approach to Your Audience: Data collected by Virtual Dating Assistants revealed that while women of all ages respond well to humor, women in their early 30s and above responded well to longer, more thoughtful emails that expressed genuine interest.
In fact, one particular email that is long over words , expresses interest, draws commonalities it's always customized , demonstrates humor as well as a sense of ambition and adventure received a 9. This email, according to Scott, was sent to over a thousand women of different ages, so it's pretty clear, based on these numbers alone, that a one-size-fits-all approach to online dating is a bad one.
Virtual Dating Assistants realized that there was a correlation between updating client profiles and receiving unsolicited winks and emails. They discovered that when you make a minor update to a profile that is then sent to review by a site moderator then you are moved to the top of some of the sites' search engines. Running regressions and analyses to determine how to increase your "hits" may appear to strip the romance out of digital dating. However, taking into account data-based conclusions may enhance your chances.
You roll the dice.