Tap here to turn on desktop notifications to get the news sent straight to you. But recent research suggests that their love-engineering is about as foolproof as flirting with random people at a bar , and a new breed of dating sites are using social networks, rather than science, to help singles find romance.
Online dating services such as theComplete. And if you look at these new players, they're taking advantage of the fact that they have this fabulous universe of people. The creators of these sites say this shift will help keep users honest and accountable for their actions, which in turn should help people find better matches, lessen the stigma attached to many matchmaker sites, and make online dating feel more like offline dating.
You can tell whether someone is legit. Users browse photos hoping to find something or someone they like, then choose a product or person to engage with offline.
Both are solitary exercises that often yield an experience far different from what the picture promised, and users' inboxes are flooded with irrelevant emails for weeks afterward.
But browsing these new social dating services can feel like a series of blind dates, only speedier and more efficient. All sync with Facebook, and most are free. Rather than sorting through nonsense nicknames attached to suspiciously flattering photos, users can see other singles' full names, the friends they have in common, the pictures they've used as their Facebook profile photos, and, depending on their privacy settings, their hometown, alma mater, interests and employer.
Acquaintable , which bills itself as a tool for "connecting friends-of-friends," shows people's mutual friends and connects two users only after both have said they'd like to "get acquainted" with each other. Other social dating services, such as Yoke. Each profile includes the individual's full name, along with other details pulled from Facebook. The entrepreneurs behind these social dating services hope that marrying users' offline identities with their online personas will dissuade people from making inappropriate advances, and take some of the awkwardness out of meeting people face-to-face.
The personal information these sites provide can serve as an ice-breaker, and users can follow up with mutual friends to fact check others' claims. Me also uses its connection with Facebook to shame its users into good behavior. The company blocks anyone who lists their relationship status as "married" from registering for the app, and assumes that the awkwardness of a wife having to explain to her husband why she's changed her status to "single" will keep unfaithful couples off the service.
Rather than waiting for an acquaintance to make an introduction, users can actively search for potential love interests among their wider circle of friends. No one need ever know the couple met through an online dating app.
They don't take advantage of the fact that there's a social network. According to analytics site AppData, two month-old theComplete.
The new dating sites are also limited by the quality and comprehensiveness of the information their users have shared on Facebook. Facebook is a social network, not a dating site, and many users tailor their profile for an audience of friends, family and colleagues, not necessarily lovers. While the site might offer up details about someone's favorite songs and sports teams, it won't necessarily dive deeper into how he or she feels about smokers, single parents and extramarital sex.
People feel a little creepy when they get hit on through Facebook.