Origins[ edit ] Tinder was the application that led the surge in mobile dating applications. Although, other sources state that the founders are Mateen, Rad, and Badeen only. They now have a website that users can access: This increase in usage by this target group can be justified by their increased use of smartphones which lead them to use these smartphone dating apps.
They are also able to filter down matches by age and gender. Tinder is known for its unique swiping feature. If user's find a potential match, users swipe right. If user's do not like the candidate, users swipe left. It has 50 million active users who check their account 11 times a day and spend an average of 90 minutes on the app per day. Com created applications for convenience. ARC from Applause,  a research group who specializes in gathering insights on app economy, conducted a research study on how 1.
The research results indicated that only 11 apps scored 50 or greater out of with more than 10, reviews from the app store. Other popular applications like Bumble , Grindr , eHarmony , and Match scored 40 or less. Users are in control; they are provided with many options so there are enough matches that fit their particular type.
Users can simply choose to not match the candidates that they know they are not interested in. Narrowing down options is easy. Once users think they are interested, they are able to chat and get to know the potential candidate.
This type of communication saves the time, money, and risk users would not avoid if they were dating the traditional way. Online dating can also increase self-confidence; even if users get rejected, they know there are hundreds of other candidates that will want to match with them so they can simply move on to the next option.
Much is lost in translation through texting. If the site is not providing the right partner then one must leave that site and go to another one.