YouTube is one of the most visited websites on the planet, with over 6 billion hours of video streamed monthly from the service. That, my friends, is insane! YouTube videos are everywhere. Like with Google, part of being discovered on YouTube is how you optimize for search. YouTube is a red hot tool for search engine power, and you can benefit from using it. In this article, I want to cover some of the advanced ways to increase your YouTube search visibility.
Write long, detailed descriptions for each video You wanted advanced tips? And you may be missing something. Contextual keywords are at the heart of all Google and YouTube searches. The concept is simple. What do you do, then? You create a long and detailed video description that will inevitably contain some or all of the relevant keyword verbiage.
Download this cheat sheet of 8 advanced tips for YouTube search optimization. Because it hosts user-generated videos, YouTube is often referred to as a social network.
Detailed video descriptions are often applauded by the YouTube community and can help you gain followers. Long-tail keywords are as important on YouTube as any other site as they allow you to provide specific information on five- to seven-word key terms through the usage of contextual information.
Marbles uses her video descriptions to disseminate website, blog, and social media information. In fact, YouTube is second only to Google as the most heavily used online search engine. Those in-depth instructions explain how to determine which keywords will work best across both platforms.
Know that the devil is in the details. Adding as much text information to a video as possible provides both humans as well as robots and whatever hybrids, like Stephen Hawking, may exist with the necessary contextual information. The more websites, forums, chat rooms, and social networks link to your video, the more likely it is to be found.
This is basic SEO backlinking applied to video content. Curate themed playlists In addition to having videos as a way to increase viewership, having playlists curated lists of videos also increases channel time, engagement, video length, and other important KPIs that improve your ROI.
Anyone can create a YouTube playlist by clicking this button: You can then navigate through the playlist. This format provides a more immersive channel experience, and curating great playlists can have a greater impact than creating videos. However, solo videos show up more often in Google searches, so each provides value.
Watch your metrics, and grow your subscribers On YouTube, having subscribers equals having clout. For brands, businesses, and organizations on YouTube, the key metrics to measure the success of video content marketing campaigns are a bit different.
Where your video ranks in YouTube searches, the click-through rate of people who view it, and the bounce rates of people leaving after watching only one video are your true measurements of video content marketing success. Encouraging people to subscribe to your channel can quickly build viewership for new videos and help increase your odds of appearing in YouTube SERPs. The device the video is watched on does make a difference, as does video length.
Music videos, for example, are commonly minutes, making them ideal for mobile consumption. Shorter videos are also often preferred when making live clips on other social networks, like Facebook, Vine, or Instagram. Some podcasts and vlogs stretch longer, but until you get the hang of things, these are the lengths you should focus on. Spend the time, money, and resources to professionally shoot, edit, and animate a video to increase the likelihood it will be viewed more widely.
Consider crowdsourcing views Market research is an important part of marketing, but to perform this research with online videos is difficult. Instead of directly buying views, firms hire crowdsourcing platforms to perform market research: This feedback can be invaluable in creating more content. The most important consideration, however, I saved for last.
Have you ever noticed how much information is crammed onto the packaging of anything you buy, from candy to electronics? Businesses succeed by pushing through mounds of paperwork and grinding away at providing the most information possible. Fill it all out every time before publishing to increase visibility.
Conclusion Having a presence on YouTube is incredibly important, especially with the push for spherical video content and video search results. Creating professional video content is only the first step. Making it visible requires meticulous labeling and attention to detail to create a finished product. What do you do to help increase views on your YouTube videos?