Perhaps more importantly, 50 percent of those conducting local searches by smartphone visit the business in question within the same day, and 18 percent move forward with a purchase that day. Many also put great stock in online reviews by other customers, with 88 percent trusting these reviews as much as personal recommendations.
So how do you decide which search engine — or engines — to list in? Top 20 Places Twenty other relevant directories that could increase exposure for your business include: Bing Places for Business: Only Google outpaces this free Microsoft product in visits, and you can add multiple business locations, photos, videos, and more during your fast, free, and easy registration. Because Bing is the default search engine for desktop and tablet versions of Windows 8, some tablet, desktop, and laptop owners opt for Bing over Google.
It allows you to send public or private messages including deals to customers and review business trends using the Yelp reporting tool. The most reviewed categories on Yelp include shopping, restaurants, and home services respectively. Users can advertise to boost their listings, post business blogs, and take advantage of free marketing tools aimed at building their business.
The more active they are online, the more local exposure they gain. This well-organized online version of the antiquated classic generates millions of daily searches. It offers advertising, lead generation, and detailed ad performance data. This lists some 30 million companies, offering sponsored ad opportunities and a premium text message service for clients. This free, easy-to-navigate service includes helpful options, including weather and lottery listings, as well as fast access to popular categories, search tips, and a Facebook sign-in option.
Your info is distributed across the Yellowbook. This free site specializes in listings for restaurants, bars, spas, hotels, restaurants, and other businesses across the U. This blast-from-the-past web-mapping service owned by Verizon gets searchers to your physical location quickly and easily via detailed maps.
This free directory gives searchers detailed info about events, deals, and info relevant to a given city. Paid ad options allow for coupons and other features. This combination business directory and social networking site allows users to check in via map and comment about your business, with or without the Foursquare mobile app.
This business listing site monitors your reviews and ratings and provides data into how customers engage with your profile, giving insights to online and offline advertising opportunities.
The DexKnows mobile app is available for Android and Apple and allows users to make single-tap searches, write reviews, mark favorites, and find fuel stations based on GPS locations. This local option, available in most major U. This free, detailed online directory can help get your website listed in Google search results.
Options include coupons for your customers. Options include a dedicated account manager who can work to boost your website in search results. Profiles can include marketing descriptions, photographs of work performed, videos, coupons, professional affiliations, credentials, and user-generated reviews and ratings.
Two lesser-known directories Best of the Web: Their team of editors aim to make listings relevant and unique. Twenty-five million people search BOTW local every year. Multiple pricing options are available. Categories includes general, niche and article directories. All the lists are made available at no cost. Submit your listing here. At the same time, it can identify better opportunities for marketing your business on those sites.
Learn more at This blog post was originally published in April and has been revamped and updated for accuracy and relevance.