CEO Whitney Wolfe has a lot more to do with her brand. Bumble borrows Tinder's thirstiest feature and we're not entirely sure why It's unclear what the exact reasons were. Bumble declined to comment on the report.
The rumor mill looked to who the offer came from: Match Group, which also own dozens of dating apps including Match. That last name is where things get awkward. Tinder is one of the reasons why Whitney Wolfe created Bumble. She was a cofounder of Tinder and served as its VP of marketing. Two years after launch, she left and sued the parent company, InterActive Corp, alleging sexual harassment and sex discrimination.
This isn't just a story about bad blood. There's also the fact that just like many of Bumble's something-year-old users, there's no need to settle at this stage. Bumble is profitable and growing. The app is adding 50, users a day. Last week, the team moved to a new office in Austin, Texas, where 40 people now work. Bumble has 70 employees worldwide with offices in London, Australia, and Germany and plans to open one in New York City next year.
To put it simply: Bumble is doing quite well without being under the same roof as Tinder. Under Wolfe's direction, Bumble has a lot more to do in the future.
The company will release an app redesign in the fall, where users can swap between Bumble for dating, Bumble BFF for friendship, and Bumble Bizz for networking, according to a source familiar with the company's plans.
In short, Bumble is looking at some big next steps. Bumble is not the biggest dating app overall. It has had 20 million downloads since its launch in December Meanwhile, Tinder has had more than 50 million downloads over the past 12 months, according to data from Apptopia.
The app has had the fastest growing daily active user base worldwide over the last year, according to Apptopia. Tinder also ranks first in terms of revenue in the lifestyle category on Google Play and Apple's App Store.
Bumble has been locked in as number two over the last year, according to Apptopia. While Tinder may be bigger overall, Bumble hasn't stopped growing either. New markets for the app include Australia and Europe.
Wolfe is expanding her team in the United States to do more engineering, sales, and marketing. Bumble is unique by only allowing women to make the first move for heterosexual matches, and several users told Mashable that they preferred Bumble's design and that they see a higher bar of people.
This isn't the first time we've seen an upstart turn down a big acquisition offer from a giant. He now runs a publicly traded company, which isn't having the best time on the stock market but still grants him control over company decisions. Wolfe also has retained power in Bumble. She has a 20 percent stake in the company while Badoo, one of the largest dating networks, owns 79 percent.
Why give that much up? Wolfe hasn't needed to fundraise beyond that, and her company can rely on Badoo's backend infrastructure. Marketing Bumble hasn't been difficult for Wolfe. Wolfe has an intriguing founder story and unique product that lands her and her company stories in major media outlets.
They do a nice job of weeding out anything weird. It's now one year later, and Bumble isn't looking back.