HubSpot also recommends email marketing guide, complete with tips and examples. Get the Guide Marketing 12 Min Read I'd venture to guess you get tons of emails in your inbox every day. From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit -- it's a lot to sift through, never mind actually open. So what makes you want to take that extra step to actually open an email?
Often, it's the subject line. After all, it's your very first impression of the email -- and from it, you'll do your best to judge the content on the inside.
You've got to make sure your email subject lines are top-notch -- and what better way to learn how to do that than by examining some great examples of subject lines?
Let's take a look at what makes a great subject line, followed by a few examples that, old or new, we're crazy about. There were eight different components we found again and again in our top performing email subject lines: But because you don't want to be known as "the brand that cried wolf," use these subject lines sparingly, and try to limit them to when the occasion genuinely calls for immediate action.
Because they require opening the email to get more information, they can result in, well, a higher open rate. But make sure the subject line, while enigmatic, still aligns with your brand.
Too obscure, and it could end up being seen as spam. At the end of the day, people love new things and experiences -- especially when they come free, or at least discounted.
Open with that by including it in your subject line. Personally, I'm much more inclined to open my daily newsletters when there's an offer of or allusion "free stuff" directly mentioned in my inbox. At this point in time, marketers have never had more ways to learn about their subscribers' preferences, jobs, or general dis likes.
So when you send them content, on occasion, make it catered toward the individual. Similar to piquing your audience's curiosity, crafting email subject lines that incorporate trending topics or timely headlines can help you establish your brand as an authority within your industry -- and can compel people to click to read.
We all have famous people who, at some point, we presently or previously have admired. And when you understand your audience's preferences and interests, you can pique their interest by including the names of this admired, recognizable individuals by including them in your content -- and mentioning them in your email subject lines.
This tactic really only works when it aligns with your brand, product, or service, so keep it relevant, rather than just throwing out a recognizable name for the sake of recognition. By front-loading your email subject line with a compelling allusion to a story that the message tells -- but can only be read if opened or clicked -- your audience is like to become intrigued, and want to learn more. Again, make sure the story is relevant to your brand. Otherwise, it might just confuse your readers and prevent them from opening the email.
And when you're eye prescription is expiring, it happens to be an excellent time to upgrade your glasses. By sending an email at the right time, Warby Parker increased its chances of this email getting opened. But timing isn't the sole reason we included this example. This subject is brilliant because it appeared at the right time and with the right tone.
Using conversational words like "uh-oh," keeping the subject line sentence case, and leaving out the period at the end, the subject line comes across as helpful and friendly -- not as a company trying to upsell you. After all, who can for get this classic unsubscribe video? This subject line is no exception. The quip, " Unlike Our Nephew Steve ," actually had us laughing out loud. The first part of the subject line looks like a typical subject line you'd get from Groupon, highlighting a new deal.
Not so much -- making this one a delightful gem to find in your inbox. Personally, I'm partial to turquoise -- so when I see an email implying that I might somehow be able to obtain a free turquoise dress, chances are, I'm clicking.
That's part of what makes this subject line work. It draws the recipients eye by using visual content emojis , and it hints at an offer of something free. That hints at an incentive to open the email: There's a something to gain inside.
If I don't take action on my King Arthur Flour shopping cart -- like actually buying them -- it will be cleared, and I'll have to start all over again. Okay, so maybe this is a low-risk scenario. But when it comes to my baking goods, personally, I don't like to take any chances, or risk forgetting what I was going to buy.
That's where the personalization aspect of this subject line comes in: King Arthur Flour -- especially its online shop -- tends to attract both professional and home bakers who take all things culinary a bit more seriously than, say, someone who only buys flour on occasion from the supermarket. And wouldn't you know?
Those are the same bakers who probably don't want to spend time building their shopping carts from scratch. The moral of the story: Know your audience when you're writing email subject lines. Is there something that they take seriously more than others? If so, incorporate that into your copy. Being asked to refrain from something can actually have the opposite effect -- you now want to do that thing even more. That's the strategy behind Manicube's subject line. It's a simple but effective way to make people curious enough to open your email.
Just be sure that the contents of your email actually have something worthy of that subject line. But still -- are you intrigued? I am, and despite my better judgment, I clicked.
That's the power of leading your emails with a story: It sparks curiosity, which works in two ways. There are times when our natural curiosity can pique our interest without context, such as in the example above. But in this case, the subject line implies that there's an intriguing story ahead. Why the heck did this person get Botox? And what did it look like? As the saying goes, "Inquiring minds want to know.
It's both exciting and encouraging "Here are a bunch of apartments right in your budget. Would you click it? Personalizing emails to cater to your audience's emotions -- for which there's a broad spectrum, when it comes to real estate -- is key to getting people to open your emails.
You don't have to be a psychologist to know how to take advantage of them, either. In addition to principles like urgency, crafting an email subject line that implies scarcity is another great way to increase your conversion rates. Apparently, "As You Wish" is a pretty big reference to that movie I know, I know -- I need to watch it again , so when she saw this subject line in her inbox, she just HAD to click.
Even though she knew logically that the email was part of a larger-scale send, it almost seemed like it was tailored to be sent personally to her -- after all, why else would it include a reference to Princess Bride in the title? UncommonGoods knows its buyer persona like the back of its metaphorical hand.
While it may not send emails to individual subscribers with references to their favorite movies in the title, it does have a general understanding of its subscribers and their interests. It's The Daily Crunch. To reflect that, the media outlet crafts its daily email roundups "The Daily Crunch" with a subject line that reflects one of the latest, most compelling news items in the industry.
Staying on the cutting edge is hard, especially with something that evolves as quickly as technology. So by writing email subject lines that reflect something that's recent and relevant, TechCrunch is signaling to email recipients that opening the message will help them stay informed and up-to-date on the latest industry news.
Think about the things that your audience struggles to keep up with -- then, craft an email roundup and matching subject line that reflects the latest news in that category. I'm a beer lover. One of the many reasons I like working at HubSpot. But that's not what hooked me here. The subject line arrived in my inbox just at the time I needed it: You're just over hump day and want to decompress with a few coworkers after work.
Right as you're about to head out, you get a notification on your phone that says, "Where to Drink Beer Right Now. For your own emails, think about how timing will affect how people perceive your emails. Even if you send an email in an off-peak hour, you could get higher engagement on your email -- if you have the right subject line. If nothing else, its staff knows how to write great copy -- and that sentiment includes an exceptional email marketing team.
Many of my colleagues have signed up for BuzzFeed's daily emails, and pretty much any day of the week, they win for best subject line in their inboxes. While there are a few of BuzzFeed's subject lines here and there that aren't anything to write home about, it's the combination of subject lines and the preview text that is golden. They're friendly, conversational, and, above all, snarky.
Here's the text that followed the subject line above: Honestly, who acts like this? We're not all equipped to be snarky writers, but most email platforms have the preview text easily available to edit. How can you use that little extra space to delight your customers oh, and probably improve your email stats?
Maybe you could use the subject line as a question, and the preview text area as the answer. Or maybe it's a dialogue: The subject line is one person, and the preview text is another.