Share shares The Playbrush founders came up with the idea for the business after Paul saw how little his young godson wanted to brush his teeth.
Parents attach a small device to the end of a toothbrush which connects via Bluetooth to a phone or tablet where the game is played. The trio, right, encouraged the Dragons to try out the tooth brushing app for themselves The vibrant app, pictured, allows children to control characters by brushing their teeth Dozens of viewers seemed impressed by the product but struggled to understand the decision not to accept the investment from the Dragons What is Playbrush from Dragons' Den and how does it work?
He turned to his two friends, whom he met at University College London, and together they came up with the idea for the game. Together, the friends began building the business in Vienna and designing the product in London.
Mr Varga, who originally studied biotechnology in Vienna, is responsible for business development. Playbrush consists of two separate parts. The first is the hardware attachment with a coloured rubber toothbrush holder, pictured, which attaches to any manual toothbrush and converts it into a game controller. The first is the hardware attachment with a coloured rubber toothbrush holder, which attaches to any manual toothbrush and converts it into a game controller.
This connects via bluetooth to a games app that can be played on either a phone or an iPad, which can be attached to a bathroom mirror for ease. There are currently four games to play. A cleverly designed algorithm measures brushing and ensures that the mouth is cleaned for long enough and thoroughly, and real-time feedback in the form of statistics and a reward system give children extra motivation.
This launched Playbrush to the point where around , Playbrush devices have now been sold to children in more than 25 countries - including Germany, Austria, Switzerland, UK and France. Helping them on their journey to transform oral health were renowned dentists, including Dr. Playbrush is a great way to encourage teeth to be cleaned regularly, at the right speed and area of the mouth.
The idea is very clever. They had already agreed a corporate branding and licensing agreement with Unilever, allowing them to sell the game with high quality toothbrushes. The entrepreneurs chose to leave with nothing rather than compromise with the Dragons Tej Lalvani was the first to make an offer for the full amount, initially asking for a 10 per cent stake before lowering it to 6 per cent in a bid to woo the entrepreneurs.
Jenny Campbell was the only Dragon not to offer any money, saying part of her reason was because she felt brushing teeth should have an element of seriousness. The Playbrush team discussed briefly before putting forth a counter offer of 1.
They also tried to offer Meaden an advisory position before being cut short by Jones, who explained: After their departure, the Dragons admitted that they had expected the entrepreneurs to be more flexible in the negotiations. Who are the most successful rejects of Dragons' Den? The Playbrush trio are far from the only contestants to walk back out of the Den empty handed. But an unsuccessful pitch does not always mean the end of the road. Indeed so-called rejects have gone on to achieve great success.
Like the Playbrush team, some are brave enough to reject the Dragons' offers, believing they deserve more. Other future success stories were simply dismissed out-of-hand. Here, we take a look at the ones that got away Best friends who rejected Peter Jones Friends who appeared on Dragons' Den had the last laugh after turning down Peter Jones' paltry offer and turning their firm into a multi-million pound business.
Appearing on the BBC show earlier this month, the pair turned down Jones' demands for 20 per cent of the business, causing the other dragons to snigger in disbelief. The hairbrush entrepreneur who is worth millions He was famously turned down in the Dragons' Den, but Shaun Pulfrey continues to have the last laugh by raking in millions from his Tangle Teezer hairbrush On the show, the Dragons were not impressed with the idea and failed to invest He was famously turned down in the Dragons' Den, but former hairdresser Shaun Pulfrey continues to have the last laugh by raking in millions from his Tangle Teezer hairbrush.
The success of Tangle Teezer — which was described on BBC TV by Dragons including Peter Jones and Deborah Meaden as 'hair-brained', 'a waste of time' and 'like a horse brush' — has been phenomenal with 20 sold every minute globally. However, they gave him a torrid grilling and bowed out because they were unconvinced anyone would be interested.
Duncan Bannatyne was particularly dismissive, saying: For that reason, I'm out. It has proved hugely popular with commuters and picnicers. All five dismissed the idea, and even by the standards of the notoriously tough show, they gave Mr Jeremiah a grilling.
Is Playbrush the most popular Dragons' Den product ever?