Uncategorized Your website is your image on the web. The importance of keeping your website up-to-date cannot be stressed enough, as this will determine what type of image you present. As a result, their websites can begin to look stale or outdated compared to websites that are newer or frequently updated. Information on a website can become outdated for a number of reasons. You might be offering new services, or discontinuing old ones. You might have shifted gears to deal with the effects of the recession.
You might be dealing with new advertising rules federal, state, or local that have come into play. Although keeping a website current does not need to be a daily or even a weekly activity, it is very importance to its success. There are numerous disadvantages of not keeping your website up to date; top 4 of them: New visitors can recognize old content: There is something about stale content; a savvy web user can recognize it at first glance.
If visitors to your website perceive that your content is not fresh, they may look at it once and more likely they will not return again.
A newspaper, no matter how small, always has fresh content so that if someone picks it up and likes what he has read, he will likely pick it up again later to see what it says now. Returning visitors will not come back again: After a period of time when there are no updates, people assume it is not going to change and will stop coming back.
It is these returning visitors who are most likely to become your customers, not only do they like what you have to say, but they are interested enough to keep in touch. In this way your website acts as a networking tool to business contacts you may never actually have talked to, potentially keeping in touch with thousands of valuable contacts with very little work on your part.
Other websites may not link to you: You probably know that getting links from other websites is a great way of getting visitors to your website, but you may not know that this can also drastically improve your search engine ranking.
Getting quality websites to link to you can be a very difficult task, a good webmaster does not link to every website that comes along and asks for a link, only those that will offer some valuable information.
You will no undoubtedly be able to get some links to your website, even if your website is static, but you can get more and better quality links if your website is fresh and ever changing.
The competition will have the advantage: By not updating your content regularly, you are giving the advantage to your competitors. Even if they are not updating their websites, if they were to start tomorrow, where would that leave you?
But, if you were keeping your website up to date, not only would you have all the advantages listed above, but you would have the edge on any competitors who did not. Readers are not the only ones looking for fresh content. Other bloggers and Webmasters are always interested in featuring links to new and interesting materials on their own websites. You can attract links from others websites by regularly refreshing your web content, which can dramatically improve your website traffic and search engine rankings.
Updating your web content is one of the most important things you can do to ensure the long-term success of your website. Static information on the web does not hold up well over time, so look for exciting ways that you can refresh your website on a regular basis.
Blogs and online forums are just two possible options to ensure a steady stream of new content appears on your website. By investing a little time and effort into updating your website, you can dramatically improve your marketing success, search engine rankings and user results. Hence, whenever you take the time to upgrade your website, or just give it a little spring cleaning, you have a chance to pull ahead of your competitors, who may not understand the importance of looking sharp and up-to-date in the online world.